Marketing Insights

Marketing Lessons from Kris Jenner

The famous phrase "the devil works hard, but Kris Jenner works harder" goes to show how brilliant Kris Jenner is. You can learn a lot from her marketing and go-getting business skills.

Selling your products or keeping your business afloat does not happen by chance. One of the great ways to keep your business running is by adopting effective marketing strategies. Business or brand marketing is a practical way of attracting your target audience, gaining more publicity, and making more sales.

A practical example of how much weight marketing pulls can be learned from Kris Jenner. She is a successful influencer and brand manager for her family, the Jenner-Kardashian family.

The Kardashian family has become extremely wealthy and famous since their rise to prominence in 2007. This is primarily due to their mother and manager, Kris Jenner. She was able to take advantage of their sudden fame and maximize it with her excellent marketing skills and relentless hard work.

Practical Marketing Lessons From Kris Jenner

Marketers or brand and business owners can gain a lot of insights studying the marketing strategy of Kris Jenner.

Who else is it best to learn from than someone that was able to take her family brand from zero to a hundred? Jenner particularly excels at converting lousy publicity and criticism to profitable publicity, brand endorsement, and a lot of money.

These are some of the lessons from her business and marketing methods:

Do Something Different 

Kris Jenner is known for her unpredictability. Her way of handling situations may not be conventional, but at the end of the day, they produce excellent results. 

An example is her being able to convert Kim’s sex tape from bad publicity to positivity. The Keeping Up with The Kardashians show was one of the ways she handled the situation, and that smart move became the foundation on which their wealth and fame were built on.

Being able to differentiate your business and brand from competitors and hundreds of people in the same industry is a great marketing strategy.

Take Advantage of Opportunities

Sometimes in business, you may only have a couple of opportunities come your way. This is why being able to take advantage of opportunities is a great marketing skill.

For example, Kris Jenner took advantage of the speculations and curiosity about her daughter Kylie. There was news flying around about Kylie’s lips, and Kris saw that as a perfect opportunity to start a makeup line.

According to Forbes, as of October 2020, Kylie Jenner was ranked 29th American self-made woman with a $700M net worth. This success is, for a large part, linked to her makeup line.

To successfully market your brand or business, you must be able to see opportunities for what they are and be prepared enough to take advantage.

Stay Consistent 

Going from zero percent to a hundred percent requires a high level of dedication. You have to be ready to keep moving, keep working, and keep implementing new ideas. The sad truth about business and life is that, while going from zero to hard is a challenging process, going from a hundred to zero is extremely easy.

It is harder to maintain success at any level. This is why consistency is a priceless factor in marketing. Kris Jenner did not stop at organizing a reality show. She didn’t relax when her family was able to secure one or two deals.

She is highly consistent, determined, and keeps going for what she wants. This has earned her the name” The world’s most successful MOMager.”

Final Thoughts 

The famous phrase “the devil works hard, but Kris Jenner works harder” goes to show how brilliant Kris Jenner is. You can learn a lot from her marketing and go-getting business skills.


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