Getting‌ ‌on‌ ‌Board‌ ‌with‌ ‌Digital‌ ‌Marketing‌ ‌

According to BrightEdge Research, 68 percent of all online interactions begin with a search, paid and unpaid. Knowing this statistic, now is the time to get on board with digital marketing to reach new audiences and potential customers. If you’re new to digital marketing, keep reading to find out how to leverage your online presence to attract more customers. 

Getting Started with Digital Marketing

Marketing your business online can seem daunting. However, once you start your digital efforts, you’ll notice not only a better ROI, but you’ll also be invested in online marketing strategies and reaching new people in no time. There are many facets of digital marketing, but these three strategies will set you up for success online. 

SEO Strategy

Search engine optimization (more commonly known as SEO) is perhaps the most critical aspect of digital marketing. SEO strategy involves optimizing the content on your website so that search engines mark you as an authority on a subject. As a knowledgeable website, search engines will rank you higher on results pages, making your page more visible to more people. 

The following tips will help you get started with SEO and proving to search engines that you are an authority website that deserves to be on the first page of results. 

• Use relevant keywords and topics in your web page content. Research keywords to find out which ones work best for your content (i.e., “air fryer recipes” pulls up listicles while “air fryer” displays product pages from stores). 
• Add internal links on your web page. Internal links increase crawlability (the ability for engines like Google to go through your site with ease). 
• Ensure your website is mobile-friendly. Google boosts mobile-friendly websites more often than not-so-mobile-friendly sites. 
• Check your site’s speed to make sure your pages load quickly.

Social Media Marketing

According to Statista, there are over four billion people active on social media globally. If you’re not already marketing your business on social media, you need to start. Actively posting on a business social channel will reach thousands of people and create a community of followers who want to learn more about what your business offers.

Getting Started

Social media marketing starts with a strategy. Determine your goals of using social media. Do you want to engage customers, attract new buyers, or build brand awareness? Your overarching goal will determine the bulk of your content. 

Then, find the platform you want to focus on first and start building a content plan. Brainstorm videos, photos, articles, or other forms of content you want to use in your social media marketing strategy. 

Posting to Platforms

With a strategy in mind, you can start posting your content. Stay consistent with your presence, as a lag in posting will result in a loss in engagement. Follow analytics and insights to measure your success. You can track how many accounts you reach on most platforms, who have engaged with your content, and even link clicks. 

When you’re comfortable with your social media presence, you can begin using paid social media ads to reach specific demographics. 

Email Marketing

Email marketing can help you reach prospective and existing customers by sending messages straight to their inboxes. Of the three strategies listed here, it’s the most direct way to reach specific audiences and learn more about them. 

To start growing an email marketing list, give customers the option to opt in to email messaging by checking a box and filling out some information on your website. You can create a web page for this, a pop-up message, or make an option during the online checkout process. If you have a brick-and-mortar store, ask for emails when customers buy your products. 

Once you have a solid email list, you can start sending emails to attract customers and encourage them to click on your website link. Use these email ideas to get started marketing and gleaning new information about your audience: 

• Give out a coupon when someone fills out a survey. 
• Announce new products, sales, or business updates. 
• Create quizzes that will give you more information about customer preferences (i.e., if you’re a clothing store, create a style quiz). 

Final Words

There are more ways to leverage digital marketing and reach thousands of individuals. Still, the above three strategies will get you started in growing your online presence and making your business known to more people worldwide.