If you’re a restaurant marketer looking for MMS marketing examples you can learn from and use in your campaign, you’re in the right place. We’ve compiled five text message marketing examples from top restaurant brands which you can use to add value to your next text marketing campaign, build customer loyalty, and stand apart from … Continued
If you’re a restaurant marketer looking for MMS marketing examples you can learn from and use in your campaign, you’re in the right place. We’ve compiled five text message marketing examples from top restaurant brands which you can use to add value to your next text marketing campaign, build customer loyalty, and stand apart from your competitors. Keep reading to learn what top brands like Sonic, Chili’s, Subway, Olive Garden, and Papa John’s are doing to leverage their SMS campaigns.
What Is MMS Marketing?
MMS Marketing is a mobile marketing strategy that uses multimedia messaging services (MMS) to send mass text messages to a specific audience. MMS messages can include media content such as images, GIFs, audio files, QR codes, videos, and a subject line. In addition to sending multimedia, with MMS marketing, you don’t have to limit your messages to160 characters as you do with SMS messages. With Tatango’s MMS marketing functionality, you can include up to 5,000 characters in a single message. Pretty cool, right? Plus, MMS can show 300 percent more engagement than text-only messages.
SMS vs. MMS Marketing
Check out this video by Tatango CEO Derek Johnson to learn more about the difference between SMS messages and MMS messages.
Top Restaurant Brands’ MMS Marketing Examples
Let’s take a closer look at MMS messages sent by top restaurant chains to connect with their subscribers and promote their brand.
1. Sonic Drive-In
Sonic Drive-In, more commonly known as Sonic, is an American drive-in fast-food restaurant chain with nearly 3,500 locations in 46 states across the United States. The restaurant chain is part of Inspire Brands, the parent company of Arby’s and Buffalo Wild Wings.
As you can see in the image above, Sonic uses text message marketing to notify subscribers of new menu items and special limited-time-only promotions. In this example, the restaurant brand includes a bright, attractive food image and captivating description designed to elicit a craving for that food item.
Subway, founded in 1965 in Connecticut, is a fast-food restaurant franchise specializing in sub sandwiches and salads. Subway has over 41,000 locations in more than 100 countries.
Subway’s SMS marketing program mainly focuses on sending special promotions to its customers. Subway encourages subscribers to download the Subway app and order on the app with text messages like the one in the image. It’s always a good idea to include multimedia content, such as appealing food pictures and clickable links that make it easier for customers to order online.
3. Papa John’s Pizza
Papa John’s is a pizza restaurant franchise founded in 1984. Papa John’s is one of the largest pizza delivery chains in the United States, with more than 5,000 locations in 44 countries worldwide.
In the example above, Papa John’s uses text message marketing to promote its Valentine’s Day special—a heart-shaped pizza for $11 with the code VALENTINE. Text message marketing is a great communication tool to let your recipients know about special promotions. Similar to the other restaurant brands mentioned in this blog post, Papa John’s takes advantage of MMS messages by including irresistible photos and links for easy ordering.
4. Olive Garden
Olive Garden, which specializes in Italian-American cuisine, is a casual dining restaurant chain operating over 900 locations around the world.
Through SMS and MMS marketing campaigns, Olive Garden shares special offers with customers. In the example above, Olive Garden uses MMS to share a detailed description of its Valentine’s Day special. It also includes an eye-catching image and a short, clean link to simplify the ordering process.
5. Chili’s Grill & Bar
Chili’s Grill & Bar is a casual dining chain founded in 1975, serving American food, Tex-Mex cuisine, and dishes influenced by Mexican cuisine. Chili’s Grill & Bar restaurant chain operates in 36 countries and has more than 1,580 locations worldwide.
The text message above shows how Chili’s shares special offers with subscribers through its text marketing program. In this message, Chili’s uses MMS to include a mouth-watering image and a direct link to encourage online ordering. Plus, it follows the CTIA’s regulations by including an opt-out method like “reply STOP to cancel.”