Blogs, social media, SEO, content, web design, user experience, email — there’s a lot that goes into a successful marketing strategy. But one area we continue to see a gap? Video marketing.
On the surface, video marketing may seem like a huge undertaking; it takes more time and money to produce than other forms of marketing. But, ultimately, it’s a trend other marketers are hopping on — and seeing a lot of success.
In fact, 85% of businesses today use video as a marketing tool, which is up from 61% in just 2016. And that’s not slowing down anytime soon, as 80% of all internet traffic in 2021 will be video traffic. In other words: It’s time to get on board with video marketing.
With that, we’re sharing the top 2021 video marketing stats that prove you need it now.
Video marketing works
Simply put: video marketing works. When done right, it works really, really, well. Although it takes more time to generate video content, it’s an investment that pays off. Here’s what we mean:
If that’s not enough to convince you yet, consider this: By 2022, it’s estimated that a whopping 82% of global internet traffic will come from video streaming and downloads — an 88% increase from just four years ago. The takeaway? There is virtually limitless potential in the future of video marketing.
Videos drive more engagement
While other marketing tactics are still crucial to a successful strategy, video sees a bigger boost in overall engagement than other content forms. In fact, consumers will retain 95% of a video message vs. 10% of those who read it. And when it comes to social media, video engagement is much higher (and more successful) than image engagement.
Take Facebook, for example. It’s no secret that it’s difficult to fight for attention on crowded newsfeeds. But one tactic that seems to be working? You guessed it: Video marketing. According to Databox, video ads on Facebook have generated:
- 20-30% higher conversion rates
- 2x increase in clicks
- 2-3x higher click-through rates
Your audience wants video
Because we know users are more engaged with video content, it only makes sense that they would want more of it. And that data certainly backs that up:
Video can be used virtually anywhere
Video marketing doesn’t have to be limited to the more obvious channels like YouTube or Facebook. With a successful video marketing strategy, you can expand videos to paid ads, blogs, product descriptions, social media, and much more. Beyond that, you can get incredibly creative with the types of videos you generate and market. Videos like: